Porsche records a decline in sales: 2025 results

At the end of 2025, Porsche reported a decline in global sales of around 10%. The company sold approximately 279,000 vehicles, compared with more than 310,000 units in the previous year. This result reflects the general slowdown of the global automotive market and a structural shift within the luxury segment.

The most significant decline was recorded in China, where sales fell by more than 25%. The main reasons include reduced consumer activity and intensifying competition from local manufacturers. In the EU and Germany, deliveries also decreased, partly due to new cybersecurity requirements and temporary restrictions on the sale of certain ICE-powered models.

At the same time, North America remains a stable market: sales volumes there remained almost unchanged. An additional positive factor was the growing share of electrified vehicles. More than 22% of all Porsche cars sold in 2025 were fully electric, while around 12% were plug-in hybrids.

The company emphasizes that the current results represent a transitional phase. Porsche continues to invest in electrification, model range renewal, and digital technologies, expecting to compensate for the decline in the coming years.